DIFF Dive

VSCO girls first took over social media last summer, and a year later, the ‘90s-inspired aesthetic continues to generate plenty of buzz, inspiring wardrobes and memes alike. The term VSCO girl can occasionally raise a few eyebrows, so here’s a quick primer for anyone new to it. It’s named after the VSCO photo editing app, which lets you add filters to your photos before sharing them on your feeds. A VSCO girl’s look is, as the name suggests, inspired by the app itself: casual, beachy, and big on brands. Common VSCO girl accessories include pastel Hydro Flasks, Kanken backpacks, and...

The trendiest shades don’t necessarily deliver the UV protection your eyes need. If your sunglasses weren’t designed with UV rays in mind, even a short time outside can do serious damage. In some cases it’s temporary—not-so-fun fact: corneas can get sunburned—but there are also long-term risks to consider, like cataracts, pterygium of the eye, and macular degeneratitaon. Before hitting the beach or the hiking trails this summer, make sure your sunglasses have you covered. Why you should opt for optimal UV protection Without sufficient UV protection, there unfortunately is such a thing as too much sun, not just for your...

When most people traditionally think of shopping for glasses, there’s often a slight apprehension around buying your frames online. For some, they just enjoy the experience that comes along with walking into brick and mortar stores. For others, you’ve never purchased prescription glasses online, and ultimately you just want to love them as much in person as you did online. As we continue to shift even more aspects of our lives to digital platforms, DIFF Charitable Eyewear wants to make sure you have the tools to buy the perfect pair of glasses online. Step 1: Measure Your Face For Glasses...

There are few better feelings than a great pair of new glasses — not only for your eye health, but also for the stylish boost they add to your outfits. Finding the perfect pair can only be dampened by the frustration of barely being able to see through them due to the wear and tear they’ve sustained. No one should spend days searching for the perfect pair of glasses to buy online, only to have to purchase a replacement just a few months later. To help, here are some tips and tricks to keep your glasses in the best possible...

DIFF Eyewear has made a name for itself as a brand synonymous with celebrity and influencer style. From the Jenners and Kardashians to famous TV personalities, socialites of all kinds have taken to social media to share their love for DIFF Eyewear’s sunglasses and glasses. Below, check out the celebrities with glasses that love their signature DIFF frames. Kendall Jenner - Rose A model and TV personality, Kendall Jenner is a fixture in both the reality television and fashion worlds with over 17 million followers on Instagram. Her favorite DIFF sunglasses style is the Rose. Rock these sunnies just like...