DIFF designs & manufactures the same quality eyewear as overpriced luxury brands.
DIFF Uses a diverse array of modern marketing strategies to save money & challenge the norm.
DIFF offers the highest quality eyewear at a fraction of the cost
DIFF is making a difference by giving back to communities around the globe.
quality eyewear without the hidden costsshop all styles
We are the choice eyewear for
Today's most iconic celebrities & influencers
We are giving back
For every pair of glasses we sell, we donate a pair to someone in need through our buy one, give one program.Learn More
"A pair of reading glasses might seem insignificant, but in many parts of the world it's often the difference between poverty and prosperity."
- Sherry Grigsby
Founder Eyes on Africa