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Our Story

Diff charitable eyewear utilizes e-commerce, social media, and a lean business model to create high-quality, affordable glasses.

Together we can make a difference


DIFF designs & manufactures the same quality eyewear as overpriced luxury brands.


DIFF Uses a diverse array of modern marketing strategies to save money & challenge the norm.

price point

DIFF offers the highest quality eyewear at a fraction of the cost


DIFF is making a difference by giving back to communities around the globe.

quality eyewear without the hidden costs

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We are the choice eyewear for
Today's most iconic celebrities & influencers

Our Supporters

We are giving back

For every pair of glasses we sell, we donate a pair to someone in need through our buy one, give one program.

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"A pair of reading glasses might seem insignificant, but in many parts of the world it's often the difference between poverty and prosperity."
- Sherry Grigsby
Founder Eyes on Africa