Let's get you into something nice
Our hottest styles!
Check out the latest trends in our Sunglasses for Women collection
FREE SHIPPING ON ORDERS $140+
Let's get you into something nice
Check out the latest trends in our Sunglasses for Women collection
FREE SHIPPING ON ORDERS $140+
The vibe is upgraded classics all around. In 2016, JoJo Fletcher was the OG DIFF Girl. And now? She's back and better than ever with a new line of sunglasses and prescription glasses that take inspo from vintage glam and modern free spirits. This is truly eyewear royalty.
Being one of DIFF’s first collaborators will always be such a fun memory and thing to think back on for me, so coming back for round two, 10 years later honestly feels like a full-circle moment. DIFF was my first brand collaboration early on, before so many chapters of my life unfolded, and it’s been really fun to revisit this partnership. A lot has changed since that first collection — personally and stylistically. I feel more grounded and confident in who I am and what I gravitate toward. My style has definitely evolved to be a little more effortless and intentional: still feminine and fun, but with a bigger focus on comfort, versatility, and pieces that actually fit into real life. This collection feels like a reflection of where I am now — someone who knows her style, values quality, and wants pieces that can move with her through every part of the day.
My “DIFFine Your Style” moment is that instant mix of confidence and ease. The second I put my frames on, I feel pulled together without trying too hard — like the outfit suddenly makes sense. It’s that finishing touch that lets my personality come through, whether I’m dressed up or keeping things super simple. The vibe is effortless, feminine, and cool, with just enough edge to feel intentional but still totally me.
It’s usually a casual, real-life moment — I’m running out the door, coffee in hand, maybe heading to a meeting or grabbing lunch. I’ve got on an oversized blazer or an easy knit, vintage denim, and a great pair of flats or sneakers. My hair is down or tossed back low and effortless, makeup is its glowy minimal look, and then I throw on my sunnies. That’s the moment it all clicks — suddenly I feel polished, confident, and like okay, I’m that girl today. The frames pull everything together and give even the simplest outfit that cool, intentional edge.
A good song instantly puts me in a feel-good mood — the kind where your energy shifts without you even realizing it. It can turn a regular moment into something fun and confident, and that’s exactly how I want my frames to feel. You put them on and it’s like hitting play on your favorite song: an instant boost, a little extra confidence, and a vibe that carries you through the rest of your day.
Ooo hard to think of just one name, maybe I’d call it Rooted. This era of my style feels more confident and elevated, but still effortless. I know what works for me now, so I don’t feel the need to overdo it. It’s grounded and comfortable, with a subtle edge — clean lines, strong shapes, and those finishing touches that make everything feel intentional. It’s about being secure in your style and letting that quiet confidence speak for itself.