The 2020 Holidays are going to be a lot different than others in recent years (you might not see a lot of packed malls), which makes coming up with the best holiday gift ideas a little tricky. We also have a lot to be grateful for this year: that's why giving the gift of DIFF is perfect for the holidays — we're an eyewear brand that gives back to people around the world. So when you find the perfect pair of glasses for everyone in your life in our Holiday Gift Guide below, you also know you're paying it forward...

Just like human faces, sunglasses and eyeglasses come in all different shapes and sizes, and finding a perfect fit could mean breaking out your ruler.  Even with virtual try-ons there is some risk of choosing the wrong glasses measurements or glasses size when you’re shopping online. Your best best is to get eyeglasses measurements down to the millimeter (mm) to ensure the best size for your unique face.  Here’s how:  There are three major measurements to consider when you’re shopping for the perfect glasses size. If you already have a pair of glasses that fit well, you can probably find...

Nothing is more distracting from a great pair of frames than smudged lenses, but with the recent global pandemic you're probably even more concerned with the best way to clean your glasses. While you might be tempted to disinfect your glasses to protect against COVID-19, literally sanitizing your glasses should not be your goal, nor is it necessary. Yes, you want to keep your lenses and frames clean and germ-free (they sit on your face where COVID-19 could be contracted, after all)  but disinfecting them with the same chemical cleaners you'd use on your kitchen counter can not only damage...

VSCO girls first took over social media last summer, and a year later, the ‘90s-inspired aesthetic continues to generate plenty of buzz, inspiring wardrobes and memes alike. The term VSCO girl can occasionally raise a few eyebrows, so here’s a quick primer for anyone new to it. It’s named after the VSCO photo editing app, which lets you add filters to your photos before sharing them on your feeds. A VSCO girl’s look is, as the name suggests, inspired by the app itself: casual, beachy, and big on brands. Common VSCO girl accessories include pastel Hydro Flasks, Kanken backpacks, and...

The trendiest shades don’t necessarily deliver the UV protection your eyes need. If your sunglasses weren’t designed with UV rays in mind, even a short time outside can do serious damage. In some cases it’s temporary—not-so-fun fact: corneas can get sunburned—but there are also long-term risks to consider, like cataracts, pterygium of the eye, and macular degeneratitaon. Before hitting the beach or the hiking trails this summer, make sure your sunglasses have you covered. Why you should opt for optimal UV protection Without sufficient UV protection, there unfortunately is such a thing as too much sun, not just for your...