DIFF News & Charity Updates

To celebrate, today we are donating 10% of our total proceeds to this amazing local animal charity, The LoveJoy Foundation.  If you have ever visited the DIFF office, you know that the culture is extremely dog centric. We love our pups, so much so that we have at least two in the office on a daily basis. Naturally, when we found out National Dog Day was coming up we felt it was the perfect time to show love and give back to DIFF's better halves.  We chose to work with the LoveJoy Foundation because it is a charity based in Southern...

Lots of excitement in the works here at DIFF, especially on the charitable end. Recently we have dedicated more time to researching and planning different ways to give back. As I touched on in the "not just giving, but teaching" article, our mentality about charity is shifting. Shifting from a simple donation model to a more involved mission. We want to help improve our world and our communities here at home.  Our team loves the ocean and is passionate about sustaining our environment. Most of us see the coast every day, whether we are surfing, heading to the office, or from our...

  Today the Sabo Project is LIVE. Today is an exciting day! For both the DIFF team and our partner Kelsey Sabo, as we enter a new phase of charitable initiatives. Together we have been working for over six months to develop this program and although we are far from finished today is the day that it all truly begins. We are calling this new initiative “The Sabo Project”, in honor of Kelsey Sabo and all the work she has done over in Uganda to make this happen. The Pouch Program is the most innovative project we have developed to...

It is no secret that the ability to see is a necessity in almost every aspect of an individual life. Research suggestions that impaired vision could contribute to a global phenomenon.  In 2005, University of Michigan conducted a study, to test the correlation between curing presbyopia (impaired vision) and economic capacity. They found that the people wearing reading glasses had a 35% increase in productivity and a significant increase in monthly income compared to those without. These numbers show that there is, in fact, a direct correlation between visual ability and economic capacity.  Approximately 14% of the world population need vision repair...

Today Sherry, founder of E.O.A, helped us further understand how far our reader donations go. She received an email from a few of her distributors in Africa who expressed that the reading glasses are not only impacting the people that need them, they are also helping the economy. She explained further that "People are very thankful for the reading glasses, and we have been asking them to buy a case for the glasses and the tailor is making a decent sum". In doing this people are 1) getting the glasses they need and 2) making small purchases that they can...