Terms of Use

Terms of Use

Last Updated: June 11, 2026

Welcome to DIFF Eyewear. These Terms of Use ("Terms") govern your access to and use of www.diffeyewear.com and any related websites, online stores, products, services, content, features, promotions, and communications provided by Diff, LLC d/b/a DIFF Eyewear ("DIFF," "Diff Eyewear," "we," "us," or "our").

Please read these Terms carefully. By accessing our website, creating an account, placing an order, submitting content, signing up for communications, or otherwise using our services, you agree to these Terms and our Privacy Policy. If you do not agree, please do not use our website or services.

1. About DIFF

DIFF Eyewear is an eyewear brand offering sunglasses, optical frames, prescription eyewear, reading glasses, blue light glasses, accessories, gift cards, collaborations, and related products and services.

Our products are sold for personal use through our authorized channels. Purchases made through our website are subject to these Terms and any additional terms presented at checkout or on applicable product, promotion, shipping, returns, warranty, protection plan, or messaging pages.

2. Changes to These Terms

We may update these Terms from time to time. When we make changes, we will update the "Last Updated" date above. Changes are effective when posted unless otherwise stated.

Your continued use of our website or services after updated Terms are posted means you accept the updated Terms. If you do not agree to the updated Terms, you should stop using our website and services.

3. Eligibility and Use of the Website

You may use our website only for lawful purposes and in accordance with these Terms. You agree that you will not:

  • Use the website in a way that violates any law, regulation, or third-party right.
  • Interfere with the operation, security, or functionality of the website.
  • Attempt to gain unauthorized access to our systems, accounts, data, or networks.
  • Use bots, scrapers, crawlers, automated tools, or similar technologies without our prior written permission.
  • Copy, reproduce, modify, distribute, sell, or exploit any part of the website or its content except as expressly permitted by us.
  • Use our trademarks, product names, content, images, or metadata in a misleading or unauthorized way.
  • Submit false, inaccurate, misleading, abusive, unlawful, infringing, or harmful information or content.
  • Use the website to purchase products for unauthorized resale or commercial redistribution.

We reserve the right to suspend or terminate access to our website or services if we believe you have violated these Terms or applicable law.

4. Accounts

You may be able to create an account on our website. You are responsible for maintaining the confidentiality of your login credentials and for all activity under your account.

You agree to provide accurate, current, and complete information and to update your information as needed. DIFF is not responsible for losses caused by inaccurate account information or unauthorized use of your account unless required by law.

If you believe your account has been compromised, please contact us immediately.

5. Products, Descriptions, and Availability

We try to display our products as accurately as possible. However, product images, colors, dimensions, fit, lens tint, frame finish, packaging, and other product details may vary based on screen settings, photography, lighting, production runs, or product updates.

We do not guarantee that all product descriptions, pricing, images, availability, promotions, or other content on our website will always be accurate, complete, current, or error-free.

Products may be discontinued, limited in quantity, delayed, or unavailable at any time. We reserve the right to limit quantities, discontinue products, correct errors, update information, or cancel orders as permitted by law.

6. Orders and Acceptance

Placing an order does not guarantee acceptance of that order. We may accept, decline, cancel, or limit an order for reasons including suspected fraud, unauthorized resale, product unavailability, pricing or product errors, payment issues, shipping restrictions, incomplete prescription information, or violation of these Terms.

If we cancel an order after payment has been processed, we will issue a refund or other applicable remedy as required by law and our posted policies.

You are responsible for ensuring that all order information is accurate, including shipping address, billing information, contact information, product selection, prescription information, and lens selections.

7. Pricing, Payments, and Taxes

Prices are listed in U.S. dollars unless otherwise stated. Prices, promotions, discounts, and product availability may change at any time.

We may correct pricing or product errors even after an order has been submitted. If a pricing or product error affects your order, we may contact you for instructions, cancel the order, or take other action permitted by law.

You are responsible for all applicable taxes, shipping charges, duties, customs fees, and other charges associated with your order unless otherwise stated.

Payment is processed by our payment processors and ecommerce providers. By submitting payment information, you represent that you are authorized to use the payment method provided.

8. Shipping, Delivery, Returns, and Exchanges

Shipping, delivery, returns, exchanges, and related policies are governed by the policies posted on our website at the time of purchase, including any product-specific or promotion-specific rules.

Estimated delivery dates are estimates only and are not guaranteed unless expressly stated. We are not responsible for delays caused by carriers, customs, weather, incorrect addresses, payment issues, incomplete prescription information, or events outside our reasonable control.

Please review our Help, Shipping, and Returns pages before placing an order.

9. Prescription Eyewear

If you purchase prescription eyewear, you are responsible for providing a valid, current, and accurate prescription and any other information required to complete your order.

A prescription eyewear order is not complete until we receive all required information. Required information may include:

  • Prescriber or optometrist name.
  • Prescriber or optometrist address and phone number.
  • Valid prescription expiration date.
  • Pupillary Distance or "PD" measurement.
  • Any other information needed to fulfill the order accurately.

If required prescription information is missing, incomplete, expired, invalid, or cannot be verified, we may contact you for additional information. Your order may be delayed until the necessary information is received.

If you are unable to provide the information required to complete a prescription order, you may contact us to cancel the order. Any refund, store credit, exchange, or other remedy will be handled in accordance with our posted policies and applicable law.

DIFF is not a medical provider and does not provide medical advice, eye exams, diagnoses, or treatment through the website. You should consult a licensed eye care professional for medical advice, eye health concerns, prescription questions, or changes in vision.

You are responsible for confirming that your prescription, PD measurement, lens selections, and product selections are accurate and appropriate for your needs.

10. FSA/HSA and Insurance-Related Information

Certain products may be eligible for purchase using FSA, HSA, or similar health-related payment methods, depending on applicable plan rules. DIFF does not guarantee reimbursement or eligibility under any specific plan.

You are responsible for confirming eligibility with your plan administrator, insurer, employer, or benefits provider.

11. Promotions, Discounts, and Sale Exclusions

Promotions, discounts, coupon codes, gifts with purchase, bundles, sitewide sales, and other offers are subject to the terms stated with the offer.

Unless otherwise stated:

  • Offers are valid for a limited time only.
  • Offers may be changed, extended, limited, or cancelled at any time.
  • Offers are valid only while supplies last.
  • Offers may not be combined with other promotions, discounts, coupon codes, rewards, store credits, or offers.
  • Only one coupon code may be used per order.
  • Promotional prices are not available on prior purchases.
  • Price adjustments are not guaranteed.
  • Certain products may be excluded from promotions.

Sale exclusions may include, but are not limited to, select collaborations, licensed collections, accessories, lens upgrades, skin care, protection plans, charity items, donations, gift cards, taxes, shipping, and other products or categories identified by DIFF.

Collaborations and licensed collections may include, but are not limited to, Disney Princess, Star Wars, Harry Potter, Yellowstone, Jessie James Decker, Marvel, and other current or future collaborations.

12. Gift Cards and Store Credit

Gift cards, store credit, promotional credit, and similar credits are subject to the terms presented at the time of issuance or purchase.

Unless otherwise required by law, gift cards and store credits are not redeemable for cash, may not be resold, and may not be replaced if lost, stolen, or used without authorization.

Promotional credits may expire or be subject to additional restrictions where permitted by law.

13. Worry-Free Protection Plans and Product Warranties

Certain products may be eligible for protection plans, warranty coverage, or related services. Any such protection plan or warranty is governed by the terms presented with that plan or product.

Please review the applicable protection plan, warranty, or product-specific terms before purchasing. These Terms do not limit any non-waivable rights you may have under applicable law.

14. No Unauthorized Resale

Products purchased from DIFF are intended for personal use only and may not be purchased for unauthorized resale, commercial redistribution, marketplace listing, export, or other unauthorized commercial activity.

Without our prior written consent, you may not resell DIFF products as new, used, altered, bundled, repackaged, or otherwise, whether through online marketplaces, physical stores, social platforms, wholesale channels, or any other channel.

We reserve the right to refuse, cancel, or limit orders, suspend accounts, decline returns, withhold promotions, or take legal action if we believe a purchase is associated with unauthorized resale, fraud, abuse, or violation of these Terms.

If you become aware of unauthorized resale of DIFF products, you may report it to support@diffeyewear.com.

15. Intellectual Property

All content on our website and services is owned by or licensed to DIFF and is protected by copyright, trademark, trade dress, patent, and other intellectual property laws.

This content includes, without limitation, product images, photographs, videos, graphics, artwork, icons, designs, logos, trademarks, trade names, product names, text, copy, website design, software, features, and other materials.

DIFF, Diff Eyewear, our logos, product names, slogans, trade dress, and related marks are trademarks or protected brand assets of DIFF or our licensors.

You may use our website for personal, non-commercial shopping and informational purposes only. You may not copy, reproduce, publish, distribute, modify, display, perform, transmit, create derivative works from, sell, license, scrape, use for training artificial intelligence models, or otherwise exploit our content without our prior written permission.

You may not use DIFF trademarks, product names, images, metadata, hidden text, search keywords, metatags, paid search terms, social handles, or confusingly similar names in a way that suggests affiliation, endorsement, sponsorship, or authorization without our prior written permission.

16. User Content

You may be able to submit, upload, tag, post, or share reviews, photos, videos, testimonials, comments, social media content, survey responses, messages, or other content involving DIFF or our products ("User Content").

By submitting User Content to us or tagging DIFF in content you make public, you grant DIFF a non-exclusive, worldwide, royalty-free, transferable, sublicensable license to use, reproduce, display, publish, distribute, edit, adapt, create derivative works from, and otherwise use that User Content in connection with our business, including on our website, social media, emails, advertisements, retail displays, product pages, and marketing materials, subject to applicable law and any additional permissions we request.

You represent and warrant that:

  • You own or have the necessary rights to submit the User Content.
  • The User Content does not violate the rights of any third party.
  • The User Content is accurate to the best of your knowledge.
  • The User Content does not contain unlawful, misleading, defamatory, obscene, harassing, abusive, infringing, or harmful material.
  • If the User Content includes another person, you have obtained any required permission from that person.

We may remove, edit, decline, or stop using User Content at any time, but we are not obligated to monitor all User Content.

Please do not submit User Content that you consider confidential or proprietary.

17. Feedback and Ideas

We welcome feedback about DIFF, our products, and our services. However, if you submit ideas, suggestions, concepts, designs, proposals, improvements, or other feedback, you agree that we may use that feedback without restriction or compensation to you.

Feedback is not confidential unless we have signed a separate written agreement stating otherwise.

18. Marketing Communications

If you sign up for email, SMS, direct mail, social messaging, or other marketing communications, you agree to receive communications from DIFF as described at the point of signup and in our Privacy Policy.

For SMS messages, you may receive recurring automated marketing and transactional messages at the phone number provided. Consent to receive marketing text messages is not required as a condition of purchase. Message and data rates may apply. Message frequency may vary.

You may opt out of marketing emails by using the unsubscribe link in our emails. You may opt out of SMS messages by replying "STOP" or following the instructions in the message.

Additional messaging terms and messaging privacy terms may apply.

19. Privacy

Your use of our website and services is also governed by our Privacy Policy. Please review our Privacy Policy to understand how we collect, use, disclose, and protect personal information.

20. Third-Party Links and Services

Our website, emails, advertisements, social media pages, or other services may link to third-party websites, apps, platforms, payment services, social networks, or other services.

We provide these links for convenience only. DIFF does not control and is not responsible for third-party websites or services, including their content, privacy practices, policies, products, or actions.

Your use of third-party websites and services is at your own risk and may be governed by their own terms and privacy policies.

21. Accessibility

DIFF is committed to providing an accessible customer experience. If you have difficulty accessing our website or need assistance, please contact us through our Contact Us page or at support@diffeyewear.com.

22. Disclaimer of Warranties

To the fullest extent permitted by law, our website, content, products, and services are provided on an "as is" and "as available" basis, except as expressly stated in writing by DIFF.

DIFF disclaims all warranties of any kind, express or implied, including implied warranties of title, merchantability, fitness for a particular purpose, non-infringement, accuracy, availability, completeness, timeliness, reliability, and warranties arising from course of dealing or usage of trade.

We do not guarantee that our website or services will be uninterrupted, secure, error-free, virus-free, or free of harmful components. We do not guarantee that product descriptions, pricing, promotions, content, or other information will always be accurate, complete, current, or error-free.

Some jurisdictions do not allow certain disclaimers, so some of the above may not apply to you.

23. Limitation of Liability

To the fullest extent permitted by law, DIFF and its owners, officers, directors, employees, contractors, affiliates, partners, licensors, and service providers will not be liable for any indirect, incidental, consequential, special, exemplary, punitive, or similar damages, including lost profits, lost revenue, lost data, loss of goodwill, or business interruption, arising out of or related to your use of, or inability to use, our website, products, or services.

To the fullest extent permitted by law, DIFF's total liability for any claim arising out of or relating to these Terms, our website, products, or services will not exceed the greater of: (a) the amount you paid to DIFF for the product or service giving rise to the claim, or (b) $100.

Some jurisdictions do not allow certain limitations of liability, so some of the above may not apply to you.

24. Indemnification

To the fullest extent permitted by law, you agree to defend, indemnify, and hold harmless DIFF and its owners, officers, directors, employees, contractors, affiliates, partners, licensors, and service providers from and against any claims, damages, losses, liabilities, costs, and expenses, including reasonable attorneys' fees, arising out of or related to:

  • Your violation of these Terms.
  • Your misuse of our website, products, or services.
  • Your violation of any law or third-party right.
  • Your User Content.
  • Unauthorized resale or commercial use of DIFF products.

We reserve the right to assume the exclusive defense and control of any matter subject to indemnification, and you agree to cooperate with our defense.

25. Governing Law and Venue

These Terms and any dispute arising out of or relating to these Terms, our website, products, or services will be governed by the laws of the State of California, without regard to conflict of law principles.

Unless otherwise required by applicable law, you agree that any dispute arising out of or relating to these Terms, our website, products, or services will be brought exclusively in the state or federal courts located in Los Angeles County, California.

26. Termination

We may suspend or terminate your access to our website, account, or services at any time if we believe you have violated these Terms, violated applicable law, created risk for DIFF or others, engaged in fraud or abuse, or used our website or products in an unauthorized way.

Sections that by their nature should survive termination will survive, including intellectual property, user content, feedback, disclaimers, limitation of liability, indemnification, governing law, and dispute provisions.

27. Contact Us

If you have questions about these Terms, please contact us at:

Diff, LLC
Attn: Legal / Terms of Use
19701 Hamilton Avenue, Suite 260
Torrance, CA 90502
United States

Email: support@diffeyewear.com