Today Sherry, founder of E.O.A, helped us further understand how far our reader donations go. She received an email from a few of her distributors in Africa who expressed that the reading glasses are not only impacting the people that need them, they are also helping the economy. She explained further that "People are very thankful for the reading glasses, and we have been asking them to buy a case for the glasses and the tailor is making a decent sum". In doing this people are 1) getting the glasses they need and 2) making small purchases that they can...

Through partnering with Kelsey and learning about the students she teaches in we have realized the importance of literacy. Growing up in America, a country where being taught to read and write is standard, it is hard to imagine a life without it. It is hard to imagine anyone’s life without it really. Long story short, literacy is essential. I think we can all agree there. So what human ability is essential to become literate? SIGHT, Clearly (pun intended). In March of this year Kelsey shared with us that she was noticing that as she taught her young pupils in Uganda,...

DIFF CHARITABLE EYEWEAR. We included the word charity into our brand logo as a constant reminder to never lose sight of our initial goal for this business - to help people. To truly make a DIFFerence. Originally, to do this we partnered with a charity called “Eyes on Africa” where we promised that for every pair of DIFF sunglasses sold we would donate a pair of reading glasses on that customer’s behalf. This has been an amazing experience and we feel very fortunate that we are in a position where we can help people that, in some cases, have never been...

About three weeks ago the DIFF team was introduced a young woman who is revolutionizing and enhancing our charitable efforts. Reaching as many people as possible, and providing the gift of sight to those in need is our goal with DIFF. However, to reach these people in such a far away continent has proven to be quite difficult without the help of dedicated selfless people like the one who you are about to meet in this latest entry. The following post is a key feature by Kelsey Sabo, a Peace Corp volunteer, who's focusing on teaching literacy and empowerment to...

Lately DIFF has been fortunate enough to team up with some awesome influencers in the world of entertainment. The beauty of these relationships is that they are genuine on behalf of ourselves and these individuals who help support our brand. They believe in the gold standard quality, and positive message we provide. Thanks to these people who have such loyal followings the word of DIFF has been spreading quickly. Another spectacular result of working with these personalities was a feature on last week’s Bravo TV coverage of the sundance film festival. Please check out the link below to see how...