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Privacy Policy and Terms of Use

Privacy Policy

 

Diff Eyewear appreciates how much you value your privacy. That is why we have developed this Privacy Policy: to describe the types of information we may collect from you, how we may use that information, how we store it and the steps we take to protect it, the circumstances under which we may disclose or transfer it, and the choices you have regarding submitting and maintaining the information you provide to us. We urge you to read this Privacy Policy, and to become familiar with our privacy practices. By visiting diffeyewear.com (the “Site”), you are consenting to the practices described in this Privacy Policy. This Privacy Policy is subject to change. When we change the Privacy Policy in a material way, a notice will be posted at the Site along with the updated Privacy Policy. If you are a returning user or a regular user of the Site, we recommend that you review the Privacy Policy to be sure you are familiar with its current terms.

Information Collection

DIFF Eyewear collects information to improve our site, services, overall customer experience, and for statistical measurements. The information you provide is stored in-house at DIFF Eyewear, and is used by us, and DIFF Eyewear partners.

Personal Information

When you join our mailing list, create an account, or make a purchase through our site, your personal information is collected and stored. Basic personal information we collect includes, but is not limited to, your full name, billing address, shipping address, phone number, and email address.

When making a purchase through our site, our third party payment processor collects your credit card number, billing address, and name. These third party service providers are not authorized or permitted to use your personal information for any other reason than those pertaining to processing order transactions. We do not store credit card information after the transaction is complete.

We may also use your mailing address provided at checkout to send marketing and promotional items.

Non-Identifying Information

Non-identifying information are solo portions of your personal information that cannot be linked to you when seen alone, for example, your zip code or state. DIFF Eyewear uses non-identifying information for statistical measurements to ultimately improve your experience on our site. We may combine your non-identifying information with your personal information to provide services to you, such as delivering product or addressing your inquiries.

Log Data

When you visit diffeyewear.com, our servers will automatically record and store information that your browser sends to every website you visit. This information is called log data. Log data can include, but is not limited to, your Internet Protocol (IP) address, browser type, web address you were visiting before coming to diffeyewear.com, search information, the diffeyewear.com pages you visited and duration of time spent on each page. We collect this information to analyze and optimize our site to provide the utmost functionality to you.

Cookies

When visiting our site, DIFF Eyewear will place a “cookie” on your browsing system. A “cookie” is a piece of data that is sent to your browsing system to allow for an optimized experience on our site. Persistent and session cookies on your browser will allow us to remember your login information and cart items when you return to our site. Parts of these cookies will be deleted when you close your browser, or log out of your account on diffeyewear.com. We recommend allowing the use of cookies so we can provide the best online experience possible, however, if you wish to browse privately, without the use of cookies, you may instruct your browser to do so.

E-Mails

DIFF Eyewear collects your email address to provide necessary transaction confirmation notifications. You may also opt to be a part of our DIFF Eyewear mailing list. By doing so, we will use your email address to provide promotional or marketing material regarding the launch of new products, events, service, and other items of interest.

Information Sharing

The following includes a list of instances in which your personal information may be shared.

Data Security

Your DIFF Eyewear account information is password protected for your personal privacy and security. We ask that you take precautions to protect your personal information, for example using a password that contains a combination of numbers and letters, as well as frequently changing your password. Additionally, DIFF Eyewear uses a security socket layer (SSL) to encrypt sensitive information like your credit card number. While DIFF Eyewear utilizes electronic, and managerial procedures to protect this data against theft, or misuse, we cannot ensure the security of the information you transmit to us.

Service Providers

At times, DIFF Eyewear will employ third party service providers to assist us in improving our site. These services may include website maintenance, database management, website analytics, or payment processing parties. The service providers DIFF Eyewear employs will come in contact with your personal information, but are legally required to keep your information confidential under all circumstances.

Law Enforcement

If we deem it necessary or appropriate, DIFF Eyewear will cooperate with law enforcement officials and private parties when asked to disclose any information about you.

Business Transfer

In the event that DIFF Eyewear transfers ownership, we may share your personal information during a merger, acquisition, reorganization, sale of assets, or declaration of bankruptcy.

Your Account Information

You may edit, update, or delete parts or all of your personal information from your user account at any time. You may edit your account information by logging into your account, or if you wish to delete your account entirely, please contact us at support@diffeyewear.com. Although your account can be deleted, an archived copy may remain on file for business records.

International Transfer

If you are an international customer, you should be aware that your personal information is transferred to the United States for processing at our headquarters in California. The security laws in the United States may differ from your home country, or governmental jurisdiction. Your consent to this Privacy Policy, and submission of your personal information during a transaction or otherwise, represents your agreement to that transfer.

Third-party links

diffeyewear.com or DIFF Eyewear’s email newsletters may contain links to third party websites. When you click on these links you will be transferred to the third party website. DIFF Eyewear does not exercise control over the third party’s privacy policy, and their privacy policy may differ from ours. We encourage you to read the privacy policies of the sites you visit.

Children

In compliance with the Children’s Online Privacy Protection Act, DIFF Eyewear will not knowingly collect any information from children under the age of 13 years. If you are under 13, please have your parents or legal guardian enter their information when required. If a parent or legal guardian becomes aware that his or her child has provided their personal information without parental consent, please contact support@diffeyewear.com, and we will remove the information from our files. Additionally, if DIFF Eyewear becomes aware that a child under the age of 13 has provided us with their personal information, we will delete the information from our files.

Co-Sponsors and Brand Partners

When we have co-branded or sponsored services or promotions, or when we join with other parties to provide specific services, we may share (provide and receive) your personal information with them. By visiting these sites or participating in a promotion, you affirmatively consent to our collection, use and distribution of your data.

We may share your information with other third parties with whom we have business relationships and, in some cases, we cannot control or know their privacy practices. By visiting our sites, you affirmatively consent to our collection, use, and distribution of your data.

We may share (provide and receive) aggregate information, which is not personally identifiable, with others. This information may include demographic data such as the gender and/or geographic location of groups of users, but it will not include personal information (such as your name or email address). We use aggregate demographic information about our audience in order to improve our service, for research purposes, marketing/promotional purposes and/or for industry reporting purposes, among others.

California Do Not Track Disclosure

Do Not Track is a privacy preference that users can set in their web browsers. When a user turns on the Do Not Track signal, the browser sends a message to websites requesting them not to track the user. At this Time, Diff Eyewear does not respond to Do Not Track browser settings or signals. In addition, Diff Eyewear may use third party advertising companies to collect data and/or serve ads when you visit diffeyewear.com.

These companies may use information about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. Please keep in mind that your browser settings may not permit you to control the technologies utilized by these third party companies. If you would like more information about this practice and to know your choices about not having this information used by these companies, visit http://www.networkadvertising.org/choices/.


Your California Privacy Rights

If you are a California resident you may request information about our disclosure of
personal information to Third Parties for their direct marketing purposes. To make such
a request, please write to us at the address below.

Contact

If you have any questions regarding this privacy policy, please contact DIFF Eyewear at support@diffeyewear.com or 15606 Broadway Center Street, Gardena CA, 90248.

TERMS OF USE

 

Welcome to the Diff Eyewear website and thank you for visiting. We ask that you review the following basic terms that govern the use of the site and the purchasing of products from our site. By using Diff’s website you agree to follow and be bound by these terms. These terms may be changed from time to time and your use of the site following any such changes shall confirm your agreement to follow and be bound by the terms as modified.

Content 

All of the content on Diff’s website including product images, trademarks, illustrations, designs, icons, photographs, artwork, images, and any video and/or audio materials are copyrights, trademarks, and other intellectual property owned and controlled exclusively by Diff, LLC (“Diff”).  The contents of Diff’s website is intended for the personal non-commercial (aside from purchases by you from our site) used by visitors to the site. You may not copy, reproduce, publish, transmit, or otherwise use any copyrighted or trademarked materials present on this site without prior written consent of Diff. This includes using Diff’s trademarks for metatags, in hidden text or otherwise using the trademarks for the purposes of gaining a higher ranking from search engines. Diff retains all rights in its copyrights and trademarks, trade names, brand names, and trade dress depicted on this site.  

 

Disclaimer 

The Diff website, its content, and any associated services are provided by Diff on an “as is” and “as available” basis. Diff makes no representations or warranties of any kind, express or implied, as to the operation of its site, to the information, content, materials or products included on the site, or to the functionality of any services associated therewith. To the fullest extent permissible by applicable law, Diff disclaims any and all implied warranties, including but not limited to implied warranties of title, merchantability and fitness for a particular purpose, of workmanlike effort, of suitability, availability, accuracy, reliability, completeness or timeliness of content, or of non-infringement, as well as warranties arising through course of dealing or usage or trade. Further, Diff makes no representations or warranties that its site and/or its contents are accurate, complete, reliable, current or error-free, or that any disclosures on this site satisfy government regulations regarding the disclosure of information related to certain products. Diff is not responsible for typographical errors or omissions relating to pricing, text, photography or any other contents on this site.

By using the Diff website, you acknowledge that your use of the site, including your use of any and all associated content, data or software distributed by, downloaded or accessed from or through the site, and any associated services is solely at your own risk. Diff does not warrant or guarantee that its site, servers or e-mails sent by or on behalf of Diff are free of viruses, worms or other harmful components. Further, Diff does not guarantee the continuous, uninterrupted and error-free operation of its site, nor that all communications between you and Diff, or between you and any other user of the site, will be secure from access or interference by third parties.

Diff will not be liable for any damages of any kind arising from or otherwise related to your use of or inability to use its site or the associated services, including but not limited to direct, indirect, incidental, punitive and consequential damages, even if Diff has been advised of or should have known of the possibility of such damages. Without limiting the foregoing, Diff will not be liable for any damage to your computer, telecommunication equipment, or other property caused by or arising from your accessing or use of the site, or from your downloading of any materials from the site, or for any damages arising out of a third party’s unauthorized access to and use of your personal information stored on Diff’s computers and/or servers. In no event shall the aggregate liability of Diff, its parent, subsidiaries or affiliates — whether in contract, warranty, tort (including but not limited to negligence), product liability, strict liability or other theory — arising out of or relating to the use of Diff’s website exceed the lesser of $25, or the total amount you paid to Diff.

Certain state or local laws do not allow limitations on implied warranties or the exclusion or limitation of certain damages. If these laws apply to you, some or all of the above disclaimers, exclusions or limitation may not apply to you, and you may have additional rights.

 

Comments, Feedback and Other Submissions 
Diff welcomes your comments and feedback regarding its website, its products and its services. It does not, however, accept confidential or proprietary information. Accordingly, all comments, feedback, ideas, suggestions, materials, information and other submissions disclosed, submitted or offered to Diff using its website or otherwise (collectively, "Comments") are not confidential and will become and remain Diff's property. The disclosure, submission or offer of any Comments will constitute an assignment to Diff of all rights, titles and interests and goodwill in the Comments without payment of any compensation. Comments submitted by you must not violate any right of any third party, and must not contain any libelous, abusive, obscene or otherwise unlawful material.

 

Links to Other Websites and Services

Diff’s website may include links to other Internet sites maintained by third parties ("Linked Sites"). Diff provides Linked Sites to you solely as a convenience, and the inclusion of Linked Sites does not imply endorsement by Diff of the Linked Sites. You access Linked Sites at your own risk and by accessing them you leave the Diff Site. Linked Sites are not under the control of Diff and Diff is not responsible for the contents of any Linked Site.

 

Controlling Law

This Diff website is controlled and operated by Diff at its headquarters in Gardena, California. These terms of use shall be construed in accordance with the laws of the state of California without regard to any Conflict of Law Provision. Any dispute arising under these Terms of Use shall be subject to the exclusive jurisdiction of any state or Federal Court located in Los Angeles County, California.