DIFF Charitable Eyewear is built on the principle that designer eyewear should
be affordable, fashionable, and socially conscious. Our “Buy a Pair, Give a Pair” promise ensures that
for every pair of DIFF sunglasses purchased, a pair of reading glasses is donated to someone in
Eyes on Africa
Eyes on Africa is DIFF’s original charity partner. Founded by Sherry Grigsby in 2005, it is a nonprofit
organization that provides eyeglasses to communities in Africa without access to vision care. Throughout
our partnership, we have provided the gift of sight to over 20,000 people.
“BY PARTNERING WITH DIFF WE ARE ABLE TO PROVIDE THOUSANDS OF DESERVING PEOPLE WITH
HIGH-QUALITY GLASSES. YOU CAN’T PUT A PRICE ON THE GIFT OF SIGHT.”
- SHERRY GRIGSBY, PRESIDENT EYES ON AFRICA
Restoring Vision is an essential partner in fulfilling our Buy a Pair, Give a Pair
commitment by allocating reading glasses to specific organizations worldwide. DIFF’s continued growth
has resulted in a need to work with organizations that can handle our distribution model—a pair of
reading glasses for every pair of sunglasses sold. The mission is to work with partners whose sole focus
is sustainability for these projects.
“TOGETHER WITH DIFF, WE HAVE BEEN ABLE TO HELP OVER 150,000 PEOPLE SEE CLEARLY AGAIN,
MAKING AN IMMEDIATE AND POSITIVE IMPACT ON THEIR LIVES.”
- MARK SACHS, FOUNDER RESTORING VISION
SVOSH (Student Volunteer Optometric Services to Humanity) optometry students travel to developing
countries and provide eye exams, vision assistance, and treatment to marginalized communities who lack
access to vision care. In 2017, DIFF’s partnership with SVOSH is projected to restore vision to over
10,000 people worldwide.
As DIFF Eyewear continues to grow, we embrace the
opportunity to expand and diversify our charity efforts. Partnering with organizations beyond our “Buy a
Pair, Give a Pair” initiative allows us to impact EVEN MORE LIVES AROUND THE WORLD.