Do you ever wonder why designer eyewear is so expensive?

We did, and created DIFF.

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Our story

DIFF was founded in 2014 by three skilled entrepreneurs, each with acquired knowledge and experience in the eyewear industry. They shared a simple belief that quality eyewear should be affordable, so they combined their strengths, and began the journey of making a DIFFerence. Through utilizing e-commerce, social media, and a lean business model DIFF is able to offer superior products without the high price tag. Today, thanks to all of your support, DIFF continues to thrive and has established itself as reputable designer eyewear brand.

Our mission

Our mission is to make a DIFFerence; by providing you with premium quality at a fair price and giving back to people around the world.

Price Comparison

By cutting out the middle man, we are able to ship designer quality to your door at fraction of the cost. Now that's DIFF.


Being charitable is at the heart of what we do. We honor a BUY ONE GIVE ONE program in which we donate one pair of reading glasses for every pair sold. We also have been building domestic charity relationships to start spreading the love here at home.

Check out our charity blog

"We promise to never compromise the quality of our products and to always prioritize humanitarian need over monetary greed."