Ambassador FAQ

Why be an Ambassador for DIFF?

Join the DIFF Fam!  Be a part of a fun, positive community of like-minded people who love quality eyewear and giving back.  Be the first to know about all things DIFF and get rewarded for spreading the word about us. Yes, we’ll spoil you!

What does it mean to be a DIFF Ambassador?

Tell family and friends about DIFF, our products and the mission, and encourage them to shop.  Share your referral link and when people shop through this link and make a qualifying purchase, you get a $20 reward deposited into your account. 

We’d love for you to join our Facebook Group here: and follow us our ambassador account on instagram:

Where do I find my referral link?

Head on over to, log in to your account (or sign-up for one, go to “rewards” tab, scroll to the bottom (where it says “Refer a Friend”) and share your link directly from there!  You can enter your friend’s email address, share by facebook messenger, twitter, or copy your link directly and paste it wherever you’d like. We HIGHLY recommend putting that link into your instagram profile so you get rewarded for everyone who shops because of your posts!

I signed up to become an ambassador on your website but haven’t received any emails… what’s wrong?

Check your spam folder and add to your contacts so you never miss a beat.  Still not receiving emails? Send us an email at and we can look into it.

I’m on the email list but how do I get more involved in the community?

Join our Facebook Group:!  Follow our main DIFF account on instagram @diffeyewear and our ambassador account @teamDIFF_

How do I get reposted on DIFF’s instagram?

Tag us in all your DIFF photos so we can see (@diffeyewear @teamDIFF_ ) for a chance to be featured on our social feeds. Not sure what to post? See below. 

What we’re looking for in photos to be eligible for reposting:

  • Make sure your pictures and glasses are clear, not over filtered (you’re beautiful just the way you are!)

  • We love smiles and people who are enjoying life!

  • We want YOU and your DIFFs to be the focal point of the photo

  • We won’t repost photos with other eyewear brands in them to prevent confusion about our products

  • Tasteful photos with no drugs, alcohol, violence, hate speech/bullying, etc.

  • Good lighting!  We love natural light (outside, near a window, etc.)

  • Not a fan of selfies?  That’s okay! We love in-hand photos, flatlays, & Dogs in DIFFs, too!

  • We’ll get your permission before we use a photo of you usually through a comment on the post of a DM.

What are the rules?

See our 5 Pillars for a  better understanding of our community guidelines.  Otherwise, our rules are to look good, work hard, and have fun.  Support each other, represent DIFF in a positive light, and enjoy being a part of our family.

What are the reward tiers?

VIP - spend $200, free priority mail upgrade, early access to sales, free gifts

Platinum VIP - spend $500, early access to sales and new product launches, free priority mail upgrade on every purchase 

What is my diff rewards account?

This is where you can see all the points you’ve earned and access your referral link.  Log in to your account (or sign-up for one) at and click on the rewards tab.  There you will be able to copy your referral link and share with friends!

How does my friend use my link?

Once they click on your link (or copy and paste it into their web browser), they will be directed to our website.  After 3-5 seconds a window pops up with their reward, they just need to copy that discount code then paste it into the Promo Code box during checkout.  

Why doesn’t my code/link work?

Having technical issues?  Please reach out to with a detailed message about the issue you are experiencing.  We appreciate the heads up and we will work to take care of it!

I have an issue with my points.

We’re happy to look into your account and see if there’s any error.  Please reach out to with a detailed message & the email associated with your points account so that our support team can assist you.

Any ideas on how to be a good ambassador?  

  • Social media

  • Posting on social media is always amazing and we love the support! See “What we’re looking for in photos to be eligible for reposting:” for more our photo guidelines. Tag Us - @diffeyewear @teamdiff_

  • Word of mouth

  • Don’t have social media? That’s totally fine! We love an old fashioned word of mouth referrals. You can always send your referral link in a text or email! You can always write down your referral link and friends can type that into their browser.

  • Local volunteer

  • Giving back is at the heart of DIFF and we love seeing you out in the community! We’d love to see how you’re giving back - use the hashtag #dogoodwithDIFF so we can see what you’re up to!

  • Good content

  • See “What we’re looking for in photos to be eligible for reposting:” for more our photo guidelines.

Why didn’t I receive points for my referral?

The referral purchase must be the following:

  1. 1st time purchase

  2. Must complete checkout while using your link

  3. Must use code from link pop up (in window) and paste the code into checkout

  4. Must be a qualifying purchase. 

  5. A qualifying purchase is defined at $50 or more, code only works on full-priced non-collaborative styles.  You receive points once the order has shipped from our warehouse.  

If you think there is an issue with your points, please reach out to with a detailed message of the possible error.

What if I don’t want to be an ambassador anymore?

We totally understand and want you do what’s best for you!  You can leave our Facebook Group and unsubscribe from future emails. We’re sad to see you go!

I want to rep DIFF accurately, how do I tell people about how DIFF Gives back?

DIFF is on a mission to use fashion as a force for good. Every pair of DIFFs sold helps provide the gift of sight to someone in need through eye surgeries, exams, glasses, and medicine, all thanks to our main charity partner, Sightsavers. In under 5 years, we have provided over 1 million people with the reading glasses they need to live happy, healthy lives and our impact continues to grow thanks to your support. Through Project DIFF, we partner with female artisans in Honduras and Uganda to offer handmade products, providing these women with income and employment. Plus, the DIFF team gets out into the local community throughout the year to give back and get active in making change both near and far!