Started by a group of passionate dreamers on a mission to improve the world of eyewear, DIFF aims to spread a singular, game-changing message - exceptional shades are no longer just for the wealthy!
Providing the world with $40 handmade acetate frames (the same quality and production process as Oakley, RayBan, Persol, etc), DIFF strives to offer the highest quality sunglasses at a fair market value, all while placing a distinct emphasis on giving back to the community.
With that goal in mind, DIFF will be donating a pair of reading glasses to 'Eyes On Africa’ for each and every pair of eyewear sold (www.eyesonafrica.info).
Eyes on Africa is a 501(c)(3), non-religious, non-governmental, non-political, non-profit organization. Their mission is “to provide eyeglasses at no cost to Africans through distribution in communities with no access to vision care”. The glasses cannot be sold or traded, and must be made available to the community at-large. Eyes on Africa has been distributing reading glasses in African countries since 2005.
People in Africa’s developing countries don’t have easy or affordable access to eyeglasses, which creates a serious and life altering problem. Losing close-up vision impairs reading, of course, but also impacts the ability to perform important tasks – such as sewing, carving, and weaving – that a wage earner needs to support their family. Eyeglasses improve quality of life on every level.
Eyes on Africa partners with NGOs, medical clinics, Peace Corps volunteers, mission teams, and community leaders to distribute reading glasses throughout communities in several African countries. Now, eyes on Africa has a proud new partner, DIFF Eyewear. Together, we are embarking upon a mission to get as many reading glasses as possible into the hands (and eyes) of those in need.