We are DIFF Charitable Eyewear, a designer eyewear brand that prioritizes humanitarian needs over monetary greed.
To Understand our Story, you need to know our Mission:
-Disrupt the monopolized eyewear industry by providing quality eyewear at a fair price while giving back.
The name DIFF was inspired by the word DIFFerence. That is our goal. Puns aside, this company was developed on the belief that the eyewear industry needed change and we wanted to make a DIFFerence.
Currently, one company owns over 80% of the global eyewear industry. And like any unregulated monopoly, the higher they price their products the more money they pocket. Designer sunglasses do not need to cost nearly as much as they do.
DIFF was founded in 2014. Since then, with the assistance of technology and the internet, an increasingly competitive market is challenging the unregulated industry standards.
And with your help,
- We impact the industry standard for designer quality and overall price.
- We donate reading glasses to people that have never had the opportunity to see clearly.
- We encourage businesses and consumers alike to put humanity before greed.
Thank you for supporting us and the growing disruptive market.
We put the word "Charitable" in the middle of our brand logo because it is at the heart of what we do. We will always be socially conscious and give back.
We promise to create and maintain the highest-quality product for an affordable price. Our goal is to prove that the current inflated price point that rules the market is unfair and unnecessary.
We love people. We treat everyone with respect and maintain a positive business culture for employees, consumers, and you.